MGM Plans More Marrybrown Outlets In South

Hyderabad, Jan 5: | Updated: Jan 6 2004, 05:30am hrs
Following an encouraging response to its branded family restaurant chain Marrybrown in the last two years, MGM Entertainments Private Limited, part of the Chennai-based Rs 700-crore MGM group, has proposed to expand the number of outlets to 100 in the next five years and set a turnover of Rs 100 crore from the existing Rs 12 crore.

As part of the initiative, the company has set aside Rs 15 crore initially to expand its number of outlets from the existing 12 outlets to 25 outlets in the next one year, preferably in the southern states and expected to achieve a turnover of Rs 45 crore during the period.

Disclosing this to iFEr on the occasion of launching its first Marrybrown outlet in Hyderabad on Saturday, Mr MGM Anand, director, MGM group, said that the company wants to make Marrybrown as one of the fastest growing restaurant chains in India on the lines of other multinational food courts.

"We would be one of the fastest growing food chains in India and plans to have 100 such outlets in the next five years," Mr Anand said.

"In the next one year, the company has proposed to invest Rs 15 crore for another 12 such outlets across southern cities of which four will be added in Andhra Pradesh," he said.

Of the total 100 outlets planned, half of them will be company-owned and the remaining will be of franchisees. "We expect to achieve a Rs 100 crore turnover through Marrybrown restaurants in the next five years' time," Mr Anand said.

Fast foods have become order of the day. People are willing to spend money for readymade foods, particularly for the taste, varieties and ambience of multinational standards. "We see there is a great market for restaurant chains like Marrybrown to grow exponentially over the years," Mr Anand maintained.

MGM group has entered into a tie up with Marrybrown of Malaysia, a largest homegrown fast food chain. Marrybrown has outlets in China, Brunei and Singapore. MGM is the master franchisee for Marrybrown in India, he added.

Apart from providing training, marketing and raw material support, MGM also helps the franchisees to maintain quality and good ambience of the outlets.