Mercedes-Benz India registers strong 25 pct growth in H1

Mercedes-Benz launched 7 products in H1 of 2014 and more products ares slated to follow in H2.

Luxury car major Mercedes-Benz announced a strong growth in its sales for the January-June, 2014 period. Mercedes-Benz India registered 25 per cent year-on-year growth with sales of 4,717 units during the period in comparison to 3,758 units in the same period on 2013.

Significant contributor to this growth trajectory had been the flagship S-Class sedan and the ML-Class SUV and the NGC portfolio comprising the A-Class and B-Class.

While the C-Class and the E-Class luxury sedans remains the preferred vehicle of choice for the customers, the AMGs continue to grow in the performance segment it created, the automaker said in a statement.

The recently launched CLA 45 AMG is expected to appeal to younger generation, widening the AMG customer base in India.

Commenting on the performance, Eberhard Kern, Managing Director & CEO, Mercedes-Benz India, said: “2014 is our year of excellence and it?s our endeavor to create new benchmark in modern luxury. The first six months of sales growth reaffirms our strong brand premium and competitive edge in terms of offering continuous product innovations, boasting of a benchmark production facility, extending an enriching after-sales experience and strengthening its qualitative network presence.”

The automaker had launched seven products in the first half of the year and more products are set to be unveiled in the second half.

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First published on: 28-07-2014 at 12:43 IST