Mercedes A-Class launched in India at Rs 21.9 lakh

Written by Express news service | Mumbai | Updated: May 30 2013, 19:39pm hrs
Mercedes A-ClassEberhard Kern, Managing Director & CEO, Mercedes-Benz India during the launch of A Class in Mumbai.
Mercedes-Benz India launched the highly awaited A-Class in Mumbai on Thursday in continuation to its product offensive for 2013.

The luxury carmaker launched A180 CDI with at an introductory price of Rs. 21,93,500 (ex-showroom Mumbai) and the A180 Sport, which will be available at Rs 22,73,500 (ex-showroom Mumbai).

The A-Class introduces a new chapter in the compact luxury segment with a 1.6 litre, 4 cylinder petrol engine and 2.2 litre, 4 cylinder diesel engine with streamlined aerodynamic design ensuring minimalistic drag coefficient of 0.27.

The car features 7 airbags, an electronic stability program to help minimise the loss of control of the car during emergency braking along with acceleration skid control, electric parking brake, brake assist system, attention assist and hill start assist in cohesion to make it safe for Indian roads.

"With the new A-Class Mercedes-Benz now pioneers the compact luxury segment in India which reflects the changing customer trend of compact being equated to cool and trendy. It is the safest cars with 11 drive assistance systems; and is Indias most fuel efficient luxury car with 1,000 kms run in a full tank of diesel, having a Cd of 0.27, said Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.

The new A-Class has already received a number of awards for its progressive design. It won The Red Dot Design Award 2013, which is one of the world's most renowned awards, for its unique design and product concept.

It was also named "Germany's Most Beautiful Car" at the 2012 AUTO BILD Design Award. The A-Class was also awarded the Yellow Angel 2013 by Europe's largest automobile club.