It was an evening for a social cause. Genesis Colors, the company which manages the Satya Paul brand, plans to donate Rs 2.50 lakh and a percentage of its sales from its menswear collection to Palna, a non-governmental programme of the Delhi Council of Child Welfare. The idea is to give something back to society. In the past, too, we have raised funds for associations like the Cancer Association, says Sanjay Kapoor, managing director, Genesis Colors Pvt Ltd.
Timsy Anand, who conceptualised the show also echoed similar feelings. Events like these strike right note with the audience. We all live in a society and at some point want to do something for a social cause, she says.
Palna was started way back in 1978 as a home for abandoned children. Over the years, Palna has shifted its focus to adoption. Our focus at Palna is adoption of children through a legal system as we believe this fulfills the right of child to live in a family, says Ms Aruna Kumar, honorary general secretary, Delhi Council of Child Welfare.
Around 120-130 children are adopted from Palna every year. Half of these children are adopted within the country, while the remaining children are adopted by foreigners. Italy, United States and Scandinavian countries like Finland are some of the countries whose citizens adopt children from Palna. In fact, Palna is working closely with the the concerned government accredited agencies in those countries, says Ms Kumar.
The proceeds from Satya Paul would be utilised towards the medical programmes at Palna. This includes maintaining the intensive care facility for new borns that is housed in Civil Lines, New Delhi. It costs us anywhere between Rs 13 to Rs 16 lakh a year to maintain this facility, says Ms Kumar.