The system will enable the 450 dealerships of Maruti across India to access updated information from the car manufacturer and a real time view of their operational processes for better efficiencies.
The system will assist dealerships in customer retention and help build lasting relationships. As far as the customers are concerned, they will benefit from the single face of Maruti irrespective of the dealership. It will help raise customer service levels and enhance the quality of management at dealerships, a company release said.
The system, apart from dealer integration with a central database, will also serve as a knowledge repository from where dealerships can access information on customer schemes, product features and price lists. Wipro, as the core IT partner with Maruti, would be responsible for implementation, networking, training and sustenance of the dealer management system.
The dealer management system will be rolled out in phased manner by the company. The system aims at issuing alerts to dealerships whenever they are falling short of performance norms in various areas like level of customer complaints, handling and sales.