Market Xcel launches new market research tool

Written by Agencies | Updated: Sep 13 2010, 01:15am hrs
Market Xcel, Indias leading market research firm has launched a brand new service called Xcel-Omnibus specially designed for marketing professionals, communications professionals, advertising agencies and Public Relations firms. This is for the first time that such a cost effective market research tool will be available in the country.

Speaking on the occasion R Vishal Oberoi, CEO, Market Xcel said, Xcel-Omnibus is a rapid, multi-client, shared resource and hence is the most cost-effective and time efficient tool designed for marketers.

Explaining about the new service, he further added, Omnibus Surveys are more suitable for measuring and tracking public opinion, attitudes and behaviour, general brand evaluation, establishing market share and incidence and measuring advertising awareness. Omnibus research is great for asking simple questions that allow people to choose from a list of possible answers. But it can also handle more complex questions style like attitude statements and advertising evaluation.