The award was presented by Dr Nicola Evoli Grottini, CIO, Strategy- International Sales and Kerrie Hales, Campbellrigg to Manipal Care and Cure's Chief Operating Officer Mr. Somnath Das on 18th of September 2008 in Mumbai.
In any emerging market, the challenge lies in customer shopping experience & perception about the brand. Innovation stands as the key driver in challenging markets, which grabs customers attention, who ultimately decides on success of any business model said Mr. Somnath Das while receiving the award.
The Award for the Most Admired Retailer of the year-Innovative Retail Concept-2008 was decided by an eminent Jury consisting of Mr. Sanjeev Gupta, Mr. Shivjeet Khullar, Mr. Anuj Puri and Ms. Ireena Vittal. Other nominations in the category of Innovative Retail concept were; Urban Yoga - Indus League, PVR Premier, Mc Donald's MFY-Made For You, Spencer's Live Kitchen, Depot Self Publishing.