Man U restaurant in Delhi by year-end

Written by Suman Tarafdar | New Delhi | Updated: Aug 29 2009, 05:05am hrs
Indians may not be great football players. Or even mediocre ones, going by the Fdration Internationale de Football Associations (FIFA) global team ranking released earlier this month, where India dropped nine places to 156th position. That has not deterred the worlds richest club, Manchester United from foraying into India.

By the end of this year, Delhi will get its first Manchester United Restaurant and Bar, Rajan Madhu, director, Great Moments Hospitality, which has tied up with Manchester United Food & Beverage (MUFB) to bring the iconic brand to India said. MUFB has exclusive rights from the Manchester United football club to own, operate franchisee and develop this brand of eateries in the Asia-Pacific region. It has signed a franchisee agreement with Great Moments Hospitality, which will have rights to open cafes and all-day dining outlets for the brand in north.

Madhu expressed hope that Punjab, Rajasthan and Uttar Pradesh would have multiple outlets by the end of 2010. MUFB, which is already in present in Singapore, Japan, Indonesia and Malaysia among other countries, will provide training to Indian staff, menus, collaterals, merchandise besides marketing assistance.

There is already a fair degree of interest in football, especially in Kolkata & Goa and India has been on our radar for long as a potential market, Andy Yun, CEO, MUFB (Asia) said at the announcement of the tie-up. MUFB has also signed up a franchisee agreement in Maharashtra. We plan to have a total of three or four franchisee agreements in India, said Yun.

Having multiple partners provides us an opportunity to assess their performance as well. The agreements are valid till 2012, Yun said.

We are still to finalise the location and we also plan more of these restaurants in the NCR area at present, said Madhu referring to location of the first restaurant.