Made-in-India Dell PCs

New Delhi | Updated: Jul 1 2004, 03:34am hrs
The $43.5-billion Dell, a leading desktop computer maker, is looking at setting up a manufacturing facility in India for its desktops.

India is a key market for Dell. As far as setting up a manufacturing centre in India is concerned, it is one of the things that we are currently looking at. We are seriously evaluating this option though we have nothing immediate to announce, Dell Asia-Pacific product manager of OptiPlex and Precision Robert Vinokurov told eFE.

The manufacturing facility in India will help the company bring down prices of its computers in the local market. A highly placed official at Dell said that with the manufacturing base in India, Dell could rework its price-points downwards as costs will come down.

Dell is selling PCs targeting the higher end of the consumers and its entry level product is priced at around Rs 50,000 unlike other players who have much lower prices for their entry level PCs. Actually, Dell PCs are high-performance PCs and this is why Dell PCs have high price points, Mr Vinokurov pointed out. Dell has around 4 per cent share in the commercial desktop PCs in India, according to IDC.

We grew at 40 per cent in the commercial desktop space while the industry grew at 20 per cent. We are targeting a similar growth (a premium growth) this year as well, he said.

The company Tuesday launched two desktop computers and two workstation computers. The desktop computers are GX280 with a starting price tag of Rs 53,785 and SX280 priced at Rs 57,033 while the workstation desktops, Precision 670 starts at Rs 113,321 and Dell Precision 470 starts at Rs 96,547.

Under its tech support and call centre operations in India, Dell is currently running Dell International Support Services with 4000 people that supports its international customers and Dell India with 40 agents in the call centre for the Indian customers.