LGs initiative for greener tomorrow

Written by Businesswire India | New Delhi | Updated: Aug 31 2010, 19:49pm hrs
LG Electronics, the worlds leading consumer durable brand is taking step forward by furthering their CSR association with environment friendly initiatives by partnering the popular green ride in the biggest cyclothon event. More than 500 people have participated in the green ride. The cyclothon will be held across in 4 other cities Chandigarh, Hyderabad, Bengaluru in 2010 and in Mumbai in 2011. The first Cyclothon took place in New Delhi on 29th August 10, Jantar Mantar Lane.

LG GREEN RIDE is a mass mobilizing ride where people turned turned up and proclaimed their support for a greener, cleaner environment to spread awareness to create an eco-friendly and an eco-conscious society.

The winners of lucky draw contest received LG LCD TV, Microwave oven & Vacuum Cleaner.

Speaking on the concept and theory; Mr. Amitabh Tiwari, LGEIL National Sales Head said: LG is an environment conscious organization and that reflects in our product philosophy and the activities that we endorse. One such initiative is the LG Green Ride. LG Green Ride provided an opportunity for all environment enthusiasts in Delhi to come together for a common cause of Preserving the Environment. LGs Green philosophy is built up right from manufacturing to our product delivery. More than electronics, LG is about making LIFEs GOOD .Sports is an excellent medium to integrate with a social agenda as it inspires people from all walks of life. LG has always tried to engage people with the brand and enrich customers life with eco-friendly products. We are spreading this awareness not only to our end customers but also to our channel partners.

Adding to it Mr. L.K Gupta CMO LGEIL saysIn the past, LG has carried numerous programmes to raise awareness for the environment, prominent of them being the I CARE programme which was started last year. This initiative is an innovative way of creating environmental awareness and educating people on how to reduce pollution levels and make our cities cleaner and greener places to live in. At LG we are delighted to promote sports, be it cricket or cycling and encourage people to participate to make it a huge success.

Leading Bollywood Actress Chitrangada Singh present at the LG Green Ride Flag Off ceremony said ---I feel proud to be associated with LG to have stood for the cause towards protecting our environment. As responsible citizens, we should all take smart steps towards saving the environment earth and also it is amazing to see so many people on a Sunday morning to support the LG Green Ride.

The LG Green Ride was a 15 km ride where participants from all walks of life including LG employees in large numbers, amateur cyclists, cycling enthusiasts, working professionals, housewives were on the streets of Delhi thus adding color and festivities to the whole event.