The east is a good market and we want to increase our share in this region, said Rajive Saharia, executive director-marketing, Ashok Leyland, at the launch of the 2516 super multi axle vehicle here on Thursday. We are targeting a 20% market share which is selling 1,800 units of this new truck here in the eastern region during this current fiscal, said Rakesh Jain, regional manager, east.
Last year, around 33,600 units of goods and passenger vehicles were sold in the east. Nationally, the heavy commercial vehicle manufacturer sold around 1.2 lakh goods and 30,000 passenger vehicles last fiscal.
The company which has six manufacturing units in the country clocked a turnover of Rs 5,891 crore last fiscal and the target in the 2009-10 fiscal is to increase it by 5%.