Latest Comscore Data Shows Gaadi.com as No. 2 Indian Automobile Portal

Written by Businesswire India | New Delhi | Updated: Oct 29 2009, 18:21pm hrs
Gaadi.com has reached the No. 2 Auto Portal spot according to traffic measurement tool ComScore. Comscore data for the month of September, shows Gaadi.com at 226,000 unique visitors per month, Carwale.com, the leading Indian auto portal at 579,000 unique visitors per month, and Zigwheels.com at 221,000 uniques per month. Team-BHP.com, an automobile forum only site, is above Gaadi.com in unique visitors, but is not competing in the same category as CarWale.com and Gaadi.com (Auto portal category).

Gaadi.com innovation on content, a differentiated used car platform, and superior search technology has put it ahead of it's competitors. "We are seeing great increase in our traffic week on week. By the end of 2009, we should be able to scale the 400,000 uniques mark, increasing the distance between us and the others below us, which would be a good achievement for us in the short span of one and a half year. This is the reason that all auto brands in India with the exception of 2 work with us to advertise their brands online", Vivek Pahwa, CEO Accentium Web Pvt Ltd (Parent company of Gaadi Web Pvt Ltd, which owns Gaadi.com) said.

"All Auto Portals have a good amount of content relating to new cars, prices, used car listings, reviews, news, discussions etc. The challenge is not only to have up to date content across these verticals, but also to integrate it seamlessly to the person visiting such a site. This is the incremental innovation Gaadi.com is providing to it's users, and hence seeing good growth in traffic."

ComScore is the world leader in online Audience measurement and is considered to be the defacto source for traffic measurement for online media planners.