Kingfisher Airlines Ready For Fare Wars

Mumbai, July 28 | Updated: Jul 29 2004, 06:29am hrs
United Breweries group chairman Vijay Mallyas Kingfisher Airlines, set for launch in January 2005, will connect 14 destinations initially and is ready for fare wars on the domestic sector.

The airline, first to provide inflight entertainment free of cost on its 180-seater Airbus A320 flights, will offer a better value proposition, Mallya said at the launch on Wednesday.

Without naming other domestic airlines, Mallya said he was ready for a bloodbath on fares as he was offering a far better value proposition than some of the bus service type competition.

He said Kingfisher would target corporates and the upwardly mobile high-spending youngsters as the service would reflect the Kingfisher brand lifestyle imagery and credibility that has been built over the years. Asked if he was planning to go international also, he said there had been some rumblings and placing of restrictions. You cannot be restrictive... It does not exist anywhere. I am willing to fly to US also, he added.