Kinetic Group bets big on auto components biz

Written by Ronojoy Banerjee | Ronojoy Banerjee | New Delhi | Updated: Jul 3 2010, 07:17am hrs
The Kinetic Group will shift focus to its auto components business Kinetic Engineering Ltd in five years. The company is scouting for a joint venture with auto component makers to tap the burgeoning auto market in India.

Kinetic Motor Company MD Sulajja Firodia Motwani told FE: In the next five years, our focus area is going to be the auto component business as we see big potential in this segment, she said.

Motwani said that as a leading component maker which supplies to all major original equipment manufacturers like Tata Motors, and Mahindra & Mahindra, the company had the know-how and the capability to team up with foreign players to tap the market.

We are looking at any global component maker who wants to enter the market...we have the know-how, the technology and the existing relationships that could be very beneficial for the foreign players, she said and added that the company is also in the midst of leveraging its brand name Kinetic.

We are going to leverage the brand Kinetic...it has a strong recall value and would directly target customers for our products, she said.

Kinetic Communications, a subsidiary of Kinetic Group, announced a 50:50 JV with an Italian engineering and architectural services company FGTecnopolo.