The issue isnt the accident itself; it is obvious these will happen with or without call centre cabs. The issue is the whole sub-culture of rash driving with open flouting of traffic rules that these vehicles have created and the hands-off attitude of the companies they ultimately serve. Most firms choose to outsource this vital task to external fleet or facilities management companies, which allows them to wash their hands of any such incidents. But to say that call centre drivers are not on their payroll and therefore they have little control over them is plain hypocrisy. Its like a chemical plant hiring contract workers and then washing its hands of any accidents, if they are careless, on the plea that they have little control over the actions of these contract workers. What companies need to be forced into accepting are the consequences (however indirect and inadvertent) of their business practices. Such measures as ensuring distinct painting of the name of the hiring BPO company on the ferrying vehicles, as suggested by the Call Centre Association of India, have still to be implemented. Maybe the time has come to hold a designated company official responsible for such tragic loss of life.