In fact, it is learnt that the makers of the film were forced to reconsider and adapt their marketing strategies and campaigns due to a delay in the clearance of the film's trailer. The reason behind this delay are the new rules that the CBFC have introduced which state that any film or its trailer seeking a certificate will have to be submitted well in advance, which previously was not the case. This new rule translated in the overall screening and subsequent certification ofKill Dil's promo being delayed, due to which the initial marketing plan had to undergo change with the dates for the campaign being pushed by a week.
According to sources the promo tapes ofKill Dilwere ready to air across satellite channels but for the want of a certificate from the CFBC, the broadcast of the same had to be delayed by a week. In fact even the satellite channels had to rework on their air media spots keeping in mind the delay of the promo.
However, Rafiq Gangjee, Vice President, Marketing & Communications at YRF, denied any such delay or change stating, "No there was no delay as such nor did we have to change our plans, we are very much on schedule. The only thing that happened was that we were informed that any film/ trailer would have to be submitted well in advance for certification."
But it doesn't stop there. With the number of films coming up for release, increasing each year, this year is no different. In fact, with the government officials being given election duty, even the CBFC members will have to adhere to norms of election duty. Add to this, the long Diwali vacation which is just round the corner, the backlog of films awaiting the certification will increase even further. Hence, Bollywood filmmakers from now on will have to adhere to the strict norms of CBFC and schedule their films way in advance for certification.