Kerala Tourism had made its inaugural entry at the Moscow International Travel and Tourism (MITT) exhibition, held from March 18 to 21 at the Russian capital.
"Russia is a market that has a strong potential for growth and MITT was an event for reaching out to new clients in this market," Kerala Tourism Secretary V Venu said.
"We need to have an active presence in markets that are showing strong potential. The global tourism sector is extremely competitive and MITT provides another platform to talk to a new market," he said.
The year 2009 is going to be a tough year for the tourism sector. It is vital to continue building relationships with customers and develop new ones to ensure that Kerala is the priority once confidence returns, Venu said.
Three leading hoteliers -- Thomas Holidays and Resorts, Kadavu Resorts and Somatheeram Ayurvedic Beach Resort also participated to promote the destination. Hoteliers met several tour operators who showed interest in including Kerala in their product mix including Intravel, IHPL, Intourcentre, India Tour and Transaero Tour, Venu said.