Kalyan Jewellers enters Delhi market, brand ambassador Aishwarya Rai Bachchan inaugurates showrooms

Written by FE Online | New Delhi | Updated: Mar 23 2014, 21:56pm hrs
Amitabh BachchanKalyan Jewellers brand ambassador Aishwarya Rai Bachchan during inauguration of a showroom in Delhi.
Kalyan Jewellers, Indias largest directly owned jewellery retail chain, made its entry into national capital by setting up three showrooms in Delhi.

The showrooms, which are spread over 15,000 square feet each, have a separate floor for diamond and gold jewellery and will stock thousands of pieces of jewellery from India and abroad.

The showrooms, located in Pritampura, Defence Colony and Karol Bagh, were inaugurated today by Kalyan Jewellers brand ambassador Aishwarya Rai Bachchan.

Kalyan Jewellers has a turnover of Rs 9,400 crore this financial year. The company has set an ambitious target of 100 showrooms by 2015 with an investment of Rs 1,000 core and is targeting a turnover of Rs 15,000 crore for the next year.

Amitabh Bachchan and Aishwarya Rai Bachchan represent Kalyan Jewellers nationally. To represent the company regionally they have other celebrities like Nagarjuna in Andhra Pradesh, Sivaraj Kumar in Karnataka, Prabhu in Tamil Nadu and Dileep in Kerala.