Like last year, this year too, there were three grand prix awards at the Creative Abbys. While JWT won a grand prix in the direct category for its campaign for genomusic project for Bay beat Collective's, Alok Nanda & Company bagged the second grand prix for its campaign, The Rising, for India Bulls Group in the design category (environment design sub-category). The third grand prix was won by Digital Law & Kenneth in the digital category (creative use of social media sub-category) for its campaign, Half Stories The journey of doing right for Tata Capital Pvt Ltd.
The second spot at the festival was bagged by Taproot which won 29 metals. It won three gold, 10 silver and 16 bronze metals. Next in line was Ideas@work, which won 14 awards, including 10 silver and four bronze.
Meanwhile, Lodestar UM won the most metals at Media Abbys. The company's tally came up to 11 metals. It won two gold, three silver and six bronze. The grand prix was won by PHD India for its campaign BeBeautiful for Hindustan Unilevers fashion and lifestyle portal BeBeautiful.
After the controversy of scam ads last year, there has been a drop in the total number of entries this year. While the drop is marginal in the case of Media Abbys, there was a 50% drop for Creative Abbys, from 4,300 to 2,700 this year. Print Craft is a category which has seen the maximum drop in the number of entries from about 900 entries last year to approximately 200 this year. The other category to witness a huge fall in entries is print. Nonetheless, the introduction of new categories such as publishers awards and broadcasters awards, apart from expansion of the digital category, compensated for the decrease in the number of entries in other prominent categories, said Ajay Chandwani, chairman, Creative Abby Awards.