Navin Seksaria, director of JG Hosiery, said the expansion was to meet rising demand for the brand in South India. Seksaria said the company has earmarked Rs 80 crore for expanding its production capacity and to promote the brand in South India this year.
Currently, the company has two manufacturing facilities in Tirupur and Kolkata. He also said the company plans to set up a new manufacturing facility in Delhi while introducing two new brands this year.
As part of its expansion in distribution network, the company would increase its numbers to 700 distributors from the current 500 across the country in the current financial year. In South India alone, he said the company would appoint 150 distributors.
Claiming Amul as the third largest innerwear brand in the country, he said the company has set a target to increase its turnover to Rs 300 crore in the current fiscal from Rs 201 crore a year ago.