JD Edwards has been present in India through its business partners, Systime Computer Systems (since 1994) and Accel ICIM (since 2001). “Our decision to set up a wholly-owned subsidiary in India at this point is part of a long term thought process, we see this as a good time to build the business here and we find the Indian market fairly resilient. Moreover, most of our competitors are already present here,” explained Mr Dibb.
The company will target the small and medium enterprise (SME) segment with an aggressive pricing model. JD Edwards will offer its products in a ‘granulated’ fashion in the market, wherein consumers can pay as and when they begin to use each of the components. For instance, Mr Dibb said, a finance-related package could have several components, each of which could be purchased and implemented independently. Once the company is convinced of the efficacy and return on investment (RoI) on a particular component, it can opt for the next one, instead of having to buy the whole package all at once.
JD Edwards has a base of 43 corporate customers in India at present. The subsidiary in India will provide end-to-end solutions including supply chain planning & optimisation, supply chain execution, CRM, knowledge management (KM) and procurement.
The enterprise resource management (ERM) market in India stood at Rs 321 crore in 2000-01, according to IDC and is expected to reach Rs 507.5 crore by 2005-06.