It’s Flipkart vs Snapdeal vs Amazon and now, Groupon joins etailers discounts dogfight

Online shopping platform Groupon joins the bandwagon of large format e-tailers such as Flipkart.

Online shopping platform Groupon has joined the bandwagon of large format e-tailers such as Flipkart, Snapdeal and Amazon to launch new offers ion a variety of products this festive season to maximise its sales. The online shopping site, which largely gets customers for its offerings in travel and food segments, has expanded its daily deal list to close 1500 offers with discounts ranging from 20-80%.

To be competitive and relevant during the festival season, when there is an onslaught of offers by other-etailers, Groupon has laid emphasis of four categories – electronics, home and kitchen, lifestyle, footwear and fashion. While the offers on electronics have been increased to 270, there are 220 offers in the home and kitchen segments while footwear, which is one the fastest moving segment on other platforms, the offers have been increased to 70 products like lotto, Adidas, Totrtoise, Carlton on sale.

An official of the company said that Indian festival season is all about eating and shopping and Groupon accordingly is looking at bundling the two experiences for is customers with mouth watering offers. The last years popular steal deal that gave its buyers option to buy a bag with three hidden products may also make a come back while offerings on groceries, that give cash to buyers has also been started.

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On mobile phones, one of the hottest selling products online this year, Groupon is offering discounts between 25-50% on some of the phone from Zync, Gionee, LG, Iphone and Micromax.? It has also enlarged its offering on fashion products having few exclusive deals with men and women fashion brands.

While the company has not set any target for sales this festive season, it is expecting that it would better than last year. The comoany is also banking on the buzz generated by e-tailers such as Flipkart? to get enhanced sales on its own platform by promising a better experience for customers.

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First published on: 15-10-2014 at 10:25 IST