ITEL To Set Up Chain Of Expocities

New Delhi: | Updated: Feb 28 2003, 05:30am hrs
International Trade Expocentre Ltd (ITEL), an Indo-British joint venture, is venturing into the setting up of a chain of Expocities and trade marts, which will function as smart business and trade centres. The company has initially invested Rs 90 crore in setting up its first Expocity, which is presently under construction at Noida over a 200,000 sq foot area, and an international food court in Hyderabad. The Expocity will consist of an Expocentre (exhibition area), a shopping mall, a food court, international business club, boarding and lodging facilities.

ITEL, which is a joint venture between the International Trade and Exhibition Group (ITE) and UK-based Expo Centres Group, already has Expocities up and running in Warsaw and Amsterdam and 16 others under construction worldwide. ITE has been organising international exhibitions and conferences since 1994.

In the initial phase, ITEL will set up Expocities in Delhi, Ludhiana and Jaipur. Its ultimate target: five company-owned centres and at least 11 franchised outlets across major metros.

Says ITEL managing director Mukesh Sharma,The Expocity aims at integrating exhibitions, shopping and recreational facilities under a single roof, offering users a one-stop solution for their business activities and social needs.

The Expocentre has been conceptualised as an international exhibition centre with 100,000 sq feet of area on two floors for local and international exhibitions and displays. The Expocity Mall is planned to be a permanent display centre with a blend of upmarket display and retail shopping.

Says Mr Sharma, The International Business Club at these centres will fulfill a long-felt need by the business community for facilities to facilitate transaction of business across the globe, besides providing a platform for unwinding and recreation.

The international food court at Hyderabad, spread over an area of 80,000 sq feet, will be on four levels, and consist of a recreation centre, multi-cuisine restaurants, cyber cafes and banquet halls.

In the second phase, the company plans to set up an Expotel, a 100-room hotel, besides an Exhibition Management Institute and Personality Development Institute on the premises.While India has seen a mushrooming of international exhibitions, there is a dearth of experience in actually managing such events. As such we feel there is need for an institute which will take it upon itself to train professionals in different facets of planning, designing, marketing and conducting exhibitions, says Mr Sharma.