Is the Fear of Missing Out driving Internet use

Written by Nandagopal Rajan | Updated: Sep 30 2014, 16:32pm hrs
Fear of Missing Out43% of Indians are ready to give up television for an Internet connection, reveals a study. (Thinkstock)
Internet users around the world are experiencing the Fear of Missing Out (FOMO) when they are not connected to the Internet, according to the Connected World II survey released by Tata Communications on Tuesday. About 64% of respondents admit to FOMO globally, while the number was a high 80% among Asian respondents. Significantly, while 46% of Indian respondents spend more than six hours a day on the Internet, only 44% of them were capable of lasting up to 12 hours without web access. "Their European and US counterparts can go much longer without getting online, with 86% of Germans, 77% of French, 75% of U.S. and 70% of UK respondents managing up to 12 hours without internet access," the report said.

The survey recorded responses of more than 9,400 people across six countries: France, Germany, India, Singapore, the U.S. and the UK, and offers insights into peoples behavioural associations, technical

understanding and emotional connections to the Internet.

The study showed that Indian men spend more time on the Internet than surveyed Indian women, but the latter felt more anxious or lost when not connected to the Internet.

The study reveals that 48% of surveyed Indians have a realistic view of the Internet reaching its full capacity limitations, compared to Germany (26%), UK (30%), US (28%), France (43%) or Singapore (38%) respondents. Indian respondents understand that a lot of information resides in the cloud with 69% aware that the cloud resides in data centres While 61% of Indian respondents believe that everyone owns the Internet, compared to 70% globally with 21% rightly pointing out that each individual country owns their internet when compared to 16% globally.

Interestingly, 43% of Indians were ready to give up television for an Internet connection. Globally, 28% of the respondents were willing to give up alcohol for an Internet connection.