Innovation set to drive car sales at auto expo

Written by Yogima Seth | Vrishti Beniwal | New Delhi, Dec 28 | Updated: Dec 29 2007, 05:50am hrs
The upcoming Auto Expo between January 10-17 is all set to go the global way as far as innovation goes with auto majors trying hands on all kind of ways to attract maximum footfalls. The companies may not be able to show a floating wonder car (Tarzen) in the expo, but they can definitely help one see and experience the cars on a floating pavilion built on a lake.

The I-shaped pavilion, spread over an area of around 1,500 sq mt, is further divided into two pavilions. While a major portion of around 1,200 sq mt will showcase the entire product portfolio of Mahindra & Mahindra, Renault India, and their JV Mahindra-Renault, the remaining has been taken by General Motors.

Auto companies hope these measures would help them standout in the clutter and attract maximum visitors. Setting up a stall at an independent place and in a unique location will give us an edge over others in terms of visibility, says Renault India spokesperson.

Though the companies didnt have to pay anything extra for the unique stall, a lot of money is being spent on designing the pavilion. A team of engineers has specially been called from Germany to design the pavilion. The material for construction is also being imported from Germany to give it a state-of-the-art look.

Building up space happens everywhere at all major auto shows. But the fact that it is happening in India shows the pace at which industry is growing, says Hormazd Sorabjee, editor, Autocar India.

Besides, for the first time in the history of Auto Expo in India, many auto component manufacturers are setting up stalls at the warehousing site. There will be robotics pavilion, design pavilion, vintage car pavilion, hosted by different states.