InMobi creates $25 mn game developers fund

Mobile advertising network InMobi has set up a ‘Monetization Solution for Games’…

InMobi, an independent mobile advertising network, announced its new ‘Monetization Solution for Games’, including industry-first playable ads format offered at global scale. To back this solution, InMobi has also created a $ 25 million fund for indie (individuals, commonly referred to as indie) game developers.

This solution allows developers to optimize their monetization strategies based on the emotional state of players as they move through different stages of the game. The solution offers a full range of ad formats

According to the company, InMobi fund aims to create several millionaires in the indie game developer community. InMobi will provide advisory services including global scaling, monetization, and ad experience creation to developers who enroll through 2014.

The fund will equip indie game developers to increase their app revenue through superior monetization.

?InMobi is focused on enabling indie developers scale globally. With a dedicated program like InMobi Monetization Solution for Games we are reiterating our commitment to this community,? said Piyush Shah, VP – Products, InMobi.

?We expect this program will help us partner with some of the most innovative minds in the gaming world to further push the envelope on their ad experiences,? he added.

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First published on: 23-07-2014 at 12:56 IST