Infosys, WPP start service to mine Facebook, social media data

Written by Bloomberg | Bangalore | Updated: Apr 25 2012, 06:41am hrs
Infosys has started a service with WPP to help clients track marketing information on sites including Facebook and Twitter.

The pay-per-use service will be hosted on the cloud, the company said in a statement on Monday. It contains listening tools that help users gather, organise and analyse consumer responses to online campaigns, according to a product brochure. Infosys is moving into products as revenue growth in computer services slows and profit narrows, and after rivals outside India built similar platforms.