As per the Sony Music study, Indian consumers spend 12 per cent of their income on music and an average Indian spends 15 hours a week listening to music.
The Sony Music India segmentation study, undertaken to analyse psycho-graphic and demographic profiling of Indian audiences based on their music consumption patterns, was conducted on a sample size of over 7,500 consumers across 23 cities.
Sony Music study added that Indian men are more involved in music than women while consumers in mini metros download more music than those in metros.
Commenting on the study, Sony Music President, India and Middle East Shridhar Subramaniam said: "Sony Music India Segmentation study is the first in-depth and extensive research that digs deep into the music consumption habits of consumers to understand trends, preferences and lifestyle choices."
As per the survey, 70 per cent of those surveyed admitted to attending a music festival or concert for the 'experience' and not so much the 'music' on offer. Forty per cent of people directly follow artists on social media for updates.