Indians are online shopping savvy: Survey

Written by Agencies | New York, January 29: | Updated: Jan 29 2008, 19:56pm hrs
More than 85 per cent of the world's online population has used the Internet to make a purchase increasing the market for online shopping by 40 per cent in the past two years, points out the latest Nielsen Global Online Survey on Internet shopping habits. Globally, more than half of Internet users have made at least one purchase online in the past month, said the survey.

Indians are one of the most online shopping savvy people when it comes to using credit cards since 84 per cent of Indian online shoppers did so just behind Turkish online shoppers who topped global rankings for credit card usage (91 per cent) for online purchases followed by 86 per cent of Irish online shoppers.

While globally books, electronics items along with clothes are mostly bought over the net, 70 per cent of the Indians who are active on the web world said they bought airline tickets/reservations on the Internet in the last three months.

Among Internet users, the highest percentage shopping online is found in South Korea, where 99 per cent of those with Internet access have used it to shop, followed by the UK, Germany and Japan with 97 per cent each with the US eighth, at 94 percent.

Globally, the most popular and purchased items over the Internet are Books (41 per cent purchased in the past three months), Clothing/Accessories/Shoes (36 per cent), Videos / DVDs / Games (24 per cent), Airline Tickets (24 per cent) and Electronic Equipment (23 per cent).