Indian Airlines, Amex Launch 2nd Co-branded Airline Card

New Delhi, November 4 | Updated: Nov 5 2003, 05:30am hrs
Indian Airlines (IA) and American Express (Amex) on Tuesday launched their second co-branded globally valid card, the Indian Airlines American Express Gold Card. The card costs Rs 5,900 and entitles customers to 25 per cent cuts on business class fare and 10 per cent cuts on economy fare on IA and Alliance Air flights.

The card does not have a pre-set spend limit and with expenditure of Rs 1 lakh in a year on IA tickets, users are entitled to one free business class return ticket on any two sectors and have an air accident insurance cover of Rs 75 lakh.

The rapid rise of domestic air travel in the market has created a large category of affluent, frequent air travellers. This card is an important step towards providing real value to our customers, said KL Muralidhara, American Express TRS India country manager and vice-president. Sunil Arora, chairman and managing director, IA, said, IA and Amex go back many decades, and this card has been introduced after the success of the IA-Amex silver card which we launched in 2000.

The card also gives users airport privileges like priority confirmation, lounge access, preferred check in and extra baggage allowances. A membership rewards program allows users to accrue points which translate into air miles on 27 international airlines.

Co-branding is an integral part of our global strategy. The Amex co-branded card growth has been about 30 per cent every year, said Mr Muralidhara. Amex also has co-branded airline cards with KLM, Delta Airlines, Singapore Airlines, Qantas, American Airlines and Air Canada. In India, Amex also has co-brand card tie-ups with MTNL and the India Today group.