Diete Hansl-R?ntgen
President, nya nordiska
Luxury has many names. Even when it is the rather Scandivanian, though very select German textile nya nordiska. The brand will retail fabric in India from shop in shop outlets for the present rather go for their own stores as they feel ?India is still not ready for it.?
Visiting Delhi, Mumbai and Bangalore earlier this week were the President, Diete Hansl-R?ntgen, and vice presidents Remo Rontgen and Sybilla Hansl ? also a mother, son and daughter. A family-owned company started by Heinz R?ntgen in 1964 in Dusseldorf, the company now is headquartered in Dannenburg, a small town in Lower Saxony, where the company bought a 150-year-old furniture factory and restored it. ?We started as a Swedish printing company, hence the Scandinavian touch in the name,? explains the daughter.
With its concentration on top end fabrics, the brand is today present in top destinations of the world, whether it is Burj Al Arab in Dubai or Eurodisney, France or even Escada and Mont Blanc flagship stores in Germany. ?We started with cotton, and do a while range of fabrics, including silk and linen,? says Hansl. Her preference for synthetic she explains by saying, ?the fabrics are intelligent, and combine the positives of other fabrics.? In India, the brand is going to be available through Jagdish stores in their Delhi and Jaipur outlets. Incidentally, they are in awe of the richness and diversity of India?s fabric tradition, and already source some of their material from Bangalore and Mumbai. ?India is known for its handmade tradition and lots of attention to detail, but the quality is not always dependable,? they explain as a reason for sticking to Europe for most of their production. With 550 fabric varieties in 6,000 variations and 700,000 metres in stock, they are prepared to deliver, stresses Hansl.
?We today export 70% of our three product lines ? Pure Perfection, Creative Concept and Luxury Life,? says Hansl-R?ntgen. Recently they have also started nya nordiska has subsidiaries in UK, France, Italy and Japan. Today its major markets include Italy, France and the UK, while in recent years, Russia has emerged as the largest market. In Asia, they have been retailing for about a decade, with Dubai, Korea and China as leading markets. ?We definitely are hoping India will become a major market too,? they chorus.
It is no surprise that they think that India, with its increasing number of millioniares, is integral to their market. Especially as their fabric range starts from Rs 5,000 per metre onwards.
