India identified for sustained focus in Coca-Cola global rejig

New Delhi, March 24 | Updated: Mar 25 2005, 05:30am hrs
A realignment of the Coca Cola Companys geographical structure announced on March 23 appears to indicate a more focussed approach to developing, growth markets like India. However, whether this will lead to a revamp of the organisational structure in India remains unclear.

Coca-Cola Indias spokesperson, when contacted by FE, ruled out any impact of the global reorganisation. But the statement of the companys chairman and chief executive officer Neville Isdell, in a press release announcing the changes, raises doubts: the changes announced today affect some group and divisional reporting lines but have minimal impact on current division structures.

Apart from naming the Coca-Cola Asia president Mary Minnick as its global marketing chief, the company has also redrawn its geographical management structure wherein the Asia group has been realigned into two new units: a North Asia, Eurasia and Middle East Group; and a Southeast Asia & Pacific Rim Group.

Giving reasons for creation of Southeast Asia & Pacific Rim group, Mr Isdell said: This group will include several rapidly developing markets such as India, the Philippines and the companys Southeast & West Asia division that require a sustained focus on operations as the company develops and expands its infrastructures to serve these markets.

The North Asia Eurasia & Middle East group will include China, Japan, Russia, Ukraine, Belarus, the Middle East and other European countries not in the EU.

While the company veteran Muhtar Kent will head the North Asia, Eurasia and Middle East group, its new Southeast Asia & Pacific Rim Group will be led by Patrick Siewert, who was most recently president, East and South Asia Group. Coca-Cola India president Sanjeev Gupta who currently reports to Mr Siewert and will continue to do so under the new grouping.