India Favourite BPO Destination

Hyderabad | Updated: May 11 2004, 05:30am hrs
Indias rise to stardom in the business process outsourcing (BPO) arena has been unarguably meteoric. Today, more than ever the country is offering compelling advantages to the multinationals, who consider India as the destination with a well-established BPO industry, says the latest survey on Offshore Outs-ourcing by the global consultancy major Ernst & Young (E&Y) in association with Indo-American Chamber of Commerce (IACC).

To those companies (multinationals) considering outsourcing to India, the Indian third-party vendors present a viable option that merits serious consideration, the survey said.

In order to offset major issues such as employee satisfaction, high rate of attrition (40 per cent for voice and 25 per cent for non-voice on an annual basis) and absenteeism (2 to 8 per cent on daily basis, mostly in voice-based), these third party vendors are endeavouring to manage the career paths for employees upfront-helping them achieve an optimum work-life balance, sponsoring them for post graduate studies to provide an added advantage for the multinationals, the survey pointed out. This apart, conducive ecosystem having adequate trained manpower, flexible labour laws, legislation for IPR and data protection, robust communication network and an efficient support infrastructure are also some of the reasons for the multinationals to consider India as an offshore outsourcing destination, the survey added. It said that Indian third party vendors, have developed significant capabilities in line with customer requirement and are focusing on building their process expertise and graduating to more value-added services.