IIM-C annual business festival from today

Updated: Jan 10 2002, 05:30am hrs
Enough talk of The Slump. Take a break and see some bright minds in action at Intaglio, the annual business festival hosted by the Indian Institute of Management, Calcutta.

Known for the last 12 years as the National Business School Meet, Intaglio kicks off at the IIM-C campus on January 10. The four-day fest will see the best brains from premier B-schools in the country slug it out on issues like devising long-term strategies to handle crisis, enhancing shareholder value of a company via mergers & acquisitions and presenting papers on strategies that suit a corporate’s profile in the face of a deep economic slump.

Interestingly, all the business events slated for the fest have attractive names. While ‘Swiss Knife’ is an event that tests extempore speaking leading to creating spot advertisements, ‘Who moved Kotlers Cheese’ deals with the students’ marketing skills right from production and packaging of a product to strategies that will determine its final sale.

Other highlights of the meet include a corporate case study in which teams will be shortlisted earlier for the event, an IT quiz and a slew of other marketing, finance and strategy games that test knowledge on diverse management theories and will give the participating teams an opportunity to compete in a stimulated business environment.

One of the high points of the event is its online screening of participants for the case study which is open to other B-schools as well. Another online game called ‘The Street’ will ask participants to become a mock stock market trader and make an effort to maximise portfolio value of a mock company with merely three newsflashes at their disposal. In this event, participants will also be asked to make financial analysis of companies and devise strategies to maximise it via mergers and acquisitions.