Idea to invest 50 cr on expansion in Haryana

Written by Preeti Parashar | Ambala | Updated: Apr 4 2011, 07:03am hrs
Having invested around R600-625 crore on the entire network set up in Haryana, Indias third largest mobile operator IDEA Cellular plans to invest R50 crore more in FY12 on expansion in the circle.

The money will be invested into adding about a thousand cell sites, including both the 2G and 3G networks. The company, which launched its 3G services in eight towns of Haryana recently, plans to cover 24 towns by April this year and over 230 towns by the end of FY12.

Sanjeev Govil, chief operating officer- Delhi and Haryana, Idea Cellular told FE, We have over 30 lakh subscribers in Haryana covering 95% of the population. There are about 2,200 cell sites and we plan to add a thousand more in FY12. 3G services have been launched in towns of Ambala, Hisar, Rewari, Rohtak, Panipat, Bhiwani, Jhajjar and Hansi. We shall be rolling out the services in 24 towns by April and 239 towns by fiscal end covering 43% of the existing subscribers.

Sharing data about subscribers joining and leaving the network due to mobile number portability, Govil said, Idea is the second largest operator in Haryana in revenue terms and the subscriber churning and joining ratio is also better than operators in the region. Around 75,000 subscribers have moved from other networks to Idea in Haryana via MNP. We have lost around 60,000 subscribers to other networks so far.

Ideas 3G services are available in MP, Gujarat, HP, Maharashtra, and UP West, besides Haryana.