Idea Cellular to invest Rs 300 cr in Karnataka

Written by Corporate Bureau | Bangalore | Updated: Dec 30 2008, 07:04am hrs
Idea Cellular Ltd, a leading GSM mobile service operator and part of the Aditya Birla Group, will invest Rs 300 crore in Karnataka in the next 15 months, a top official of the company said.

As part of its growth strategy, Idea had recently acquired Spice Communications, paving its entry into two major telecom circles - Karnataka and Punjab.

After announcing the Ideas entry into Karnataka by formally unveiling its logo and brand identity here on Monday, Idea Cellulars managing director Sanjeev Aga said the company will inject fresh investment to take current coverage from 3,410 to 11,200 towns and villages by March 2010 in the state. He said the company currently has been covering 40% of population in the state and it is expected to touch 78% in 2010.

He said that Idea will cover the entire country in the next 12 months. He also said that Idea would launch its services in Orissa, Tamil Nadu, Kolkata and Assam soon.

Idea will build on the current over 14 lakhs subscriber base of Spice in Karnataka and will introduce its complete range of mobile telephony products and services for existing subscribers and other mobile users and intenders in the state, said Himanshu Kapania, director-operations, Idea Cellular Ltd. Ideas 2.75G capable and 3G ready core network provides for all future technological enhancements, he added.

Idea now covers over 80% of the telephony potential of the country and is the third largest private GSM payer with over 36 million subscribers, the company claimed.