The study among cellular users in top 10 cities shows that GSM users in Kolkata have maximum inclination to try WLL.
As high as 45 per cent of GSM users in Kolkata are highly willing to try WLL, against the average of 21 per cent at overall level (all 10 cities put together).
In other metro cities like Delhi, Mumbai and Chennai, the percentage of highly willing respondents is at a low of 18 per cent, 20 per cent and 14 per cent respectively.
Thiruvananthapuram follows Kolkata at 40 per cent while Ahmedabad returned a figure of 29 per cent GSM users inclined to go for WLL, as per the survey.
The willingness to try WLL was the least in Chandigarh where only 2.5 per cent of the GSM users are highly willing to try it. 59 per cent of the respondents across top 10 cities were familiar with the concept of WLL. Hyderabad tops the list in terms of awareness, with 91 per cent of GSM users aware of it. Delhi (71 per cent) follows Hyderabad in awareness - probably the early rollout of Tata Teleservices WLL offering in these two cities impacted on awareness. Chandigarh (24 per cent) and Thiruvananthapuram (32 per cent) ranked at the end of the list in terms of awareness of WLL among GSM users.
Awareness about WLL was found to be highest among the GSM users in the age bracket of 26 to 30 years. Those in higher age brackets, though low on awareness, showed maximum inclination towards trying the cost-effective new service.
Lions share of business for WLL is expected to come from growth (new connections) and not from churn, says IDC India telecom research group head Parijat Chakraborty.
Cost effectiveness of the service is going to be the key motivator for WLL, observed Mr Chakraborty.
However, the top-end and high profile GSM users would not follow the rank and file immediately.
The study was conducted among 850 cellular users in top 10 cities,like those of, Delhi, Mumbai, Chennai, Bangalore, Kolkata, Ahemedabad, Hyderabad, Thiruvananthapuram, Pune and Chandigarh.
The selection of the respondents was done on a random basis among GSM mobile users.