According to the banks country head (retail banking) Ajay Singh Bimbhet, existing customers of IDBI Bank can have the status of preferred customer if they maintain an average quarterly balance of Rs 1 lakh in their savings accounts or Rs 50,000 in current accounts or Rs 10 lakh in their fixed deposit accounts.
"Currently, we have 15,000 individuals as preferred customers on our list of 7.5 lakh customers. We are planning to increase the figure to around 37,500 within a year," Mr Bimbhet said at a press conference here on Monday.
According to Mr Bimbhet, the preferred customer will have special services like invest advisory services, hassle-free transactions without stepping into any branch and loans at concessional rates, among others. "All a preferred customer is to do is to call the banks preferred customer manager," he said. IDBI has trained 110 preferred customer managers for this special service.
According to Mr Bimbhet, these managers will be dedicated to managing relationships with preferred customers. "They have undergone specific training to make them capable of managing the job. This training involves development of inter-personal communication skills, investment advisory training and special banking services training," Mr Bimbhet said.
He also said that the management of the bank is also planning to increase its total number of branches to 106 from the existing 96 by the end of the current financial year.