Targeting business transactions over Rs 60 crore from the expo, the three organisations, Manufacturers Association for Information Technology (Mait), Confederation of Indian Industries (CII) and National Association of Software and Services Companies (Nasscom), are trying to reach out to the largely untapped SME segment. “No denying that industry is under pressure and our (MAIT, CII and Nasscom) response is to come together to survive this recessionary phase. SME is one segment which still has lots to offer to both the software and hardware vendors,” MAIT chairman Vinnie Mehta said.
Decline in demand for hardware and software from the corporate has compelled vendors to increase their focus at the SME segment which is still at a nascent stage.
According to Mait and Nasscom, offering both software and hardware solutions on one platter makes sense in these troubled times. In the crosswires are the 4000 CII members, especially those in the SME segment. “Less than 50 per cent of CII members are deploying deep enough IT applications including ERP, networking, data management and analysis,” CII chairman of trade fairs Subodh Bhargav said.
Of the 150 exhibitors, ten are small IT enterprises. Singapore is the partner country for ICT 2002. Both Nasscom and Mait are, however, pinning their hopes on the 30-company hardware delegation from Taiwan.
“Many of these Taiwanese companies are prospects for software solutions,” a Nasscom official said.