I Hate Love Stories logs 50% occupancy on Day I

Written by Shaheen Mansuri | Mumbai | Updated: Jul 3 2010, 07:06am hrs
Karan Johars I Hate Love Stories opened on Friday with over 50% occupancy, but multiplex owners and distributors are hopeful that the film, which has a fresh pair Sonam Kapoor and Imran Khan in lead roles, will cross 75% occupancy over the weekend.

The movie comes nine months after the release of Wake Up Sid, which again was a film from Dharma Productions and UTV Motion Pictures.

Made at an approximate budget of Rs 25 crore, it has been released in over 1,000 screens all over India and nearly 250 prints will be distributed in the international markets, including the US and Dubai.

The film is targeting youth around the age of 16-22, who would come out smiling and cheering for the love story, said a trade analyst.

Sanjay Mehta, from Bobby Art International, said the film has done extremely well in the first two shows in multiplexes in Delhi and UP, with 80% occupancy. However, in single screens in smaller cities, the film registered only 30-40% occupancy, he added.

Mehta further said the film is targetted towards the campus crowd as Imran Khan can carry a romantic image extremely well. Khan has acted in films like Cash and Kidnap, which did not register a strong presence on the box office.

Devang Sampat of Cinemax said, During the weekend, we expect over 75% occupancy and have estimated a business of nearly Rs 4 crore from the film.

Earlier, releases like Prakash Jhas Rajneeti and Mani Ratnams Raavan also did not do well on the day of their release, but eventually picked up. However, trade pundits say the industry needs a big hit soon to revive itself from depression and distributors are pinning their hopes on I Hate Love Stories.

Immediate comparisons are being drawn with Imran Khans debut film Jaane Tu Ya Jaane Na, again a romantic film, which released in 2008 and registered 100% collections in the ensuing days of its release. The film did well in comparison to the Harman Baweja-Priyanka Chopra starrer Love Story 2050, which fared miserably at the box office.