Hyundai may review media account

New Delhi, Nov 17 | Updated: Nov 18 2005, 06:18am hrs
With Hyundai announcing its plan to set up an in-house advertising agency 'Innocean', speculation has gained momentum that its media buying and planning account--currently with the Delhi-based Cheil Communications--worth around Rs 100 crore could be up for review as well.

"With the new in-house agency taking shape, it's only a matter of time before they review their media business," source told FE.

Hyundai Motors, which owns brands like Santro, Getz, Sonata and Accent, had indicated to its creative agencies Saatchi and Saatchi and Cheil Communications in July this year that an in-house agency will take over the business in six-months' time, sources said.

Around the same time, the company shifted its media account from Madison Communications to Samsung's in-house agency, Cheil Communications.

Staying Focused
With in-house advertising agency 'Innocean', Hyundai may review media buying and planning account--currently with the Delhi-based Cheil Communications
The account is worth around Rs 100 crore
Hyundai had indicated to its creative agencies Saatchi and Saatchi and Cheil Communications in July this year that an in-house agency will take over the business in six-months' time
Around the same time, the company shifted its media account from Madison Communications to Samsung's in-house agency, Cheil Communications
When asked about a possible pitch for Hyundai's media account, Viren Razdan, vice-president, Cheil Communications said, "I am not aware of it. The client will have to break the contract (with us) if it wants to call in a pitch."

Cheil got Hyundai's media account in June this year, while it was awarded the creative business of Accent and Sonata in February. Hyundai's new agency Innocean will be based in Delhi and will hire 30-40 people initially.

The agency will look after the creative of all Hyundai brands before deciding to pitch for other business. Universal McCann, which recently lost the General Motors business, could well be pitching for it if a media pitch is invited for Hyundai business.