HUL, Amul vie for bigger share in Rs 1,200-cr branded ice cream mkt

Written by Lalitha Srinivasan | Mumbai | Updated: Jun 30 2009, 07:08am hrs
A cold war is brewing in the Rs 1,200-crore branded ice cream market in India with lead players HLL and Gujarat Cooperative Milk Marketing Federation (GCMMF) battling for dollops of the ice ream pie.

Even as Hindustan Unilever Ltd (HUL) is sharpening its focus on innovations and brand communications, Amul is extending its production capacity and retail network to pump up volumes.

To sustain its leadership in the branded ice cream sector, Amul is in fact chalking out a fresh game plan for FY10. In essence, the branded ice cream sector in India will witness a major tussle between these two players. On Amuls growth strategy, RS Sodhi, chief general manager, Amul said: We are increasing our production capacity to meet consumer demands. We just joined hands with the Co-operative Milk Union in Puducherry to manufacture ice creams there.

Currently, Amul has manufacturing facilities in major metros, which include Bangalore and Chennai.

In a bid to reach out to a wider target audience, Amul is extending its new retail initiative, Ice-cream Scooping Parlours from 60 to 200 across the country. The company is also extending the number of Amul Parlours from 4,000 to 10,000 in FY10. With a market share of 39%, we currently lead the pack in this sector. Our core focus is on both impulse and take home segments, added Sodhi.

Across the road, Amuls arch rival HUL has rolled out a host of new launches in the last few months. The accents seems to be on innovation at HUL. According to HUL, the company is paying attention to expansion of cabinets infrastructure for increasing availability, improved customer services and strong brand communication to ensure that the business continues to perform well in FY10.

Our ice ream business sustained its growth momentum and delivered strongly in both impulse and take home segments last fiscal. The business fully uses its access to Unilevers portfolio of brands and innovations to offer products suitable to Indian consumers, according to the company.