"We have already started test marketing the product in some of the specified markets and in about two to three months we will launch the low capacity LPG genset in the country," Mr Bidesi told the media here on Monday. The company is now working out the price structure and plans to launch 0.5 kva to 1.5 kva models in the market. "We hope the lowest capacity product will be competitive in the price front."
However he clarified that the price will depend on the cost of the inputs yet to be determined.
Mr Bidesi is in Hyderabad in connection with the launch of Honda Gen-X, claimed to be the worlds quietest Genset, with 1-1.5 kva capacity in the Andhra Pradesh market.
The company is launching the product initially in the southern markets and later in western and northern markets, he said. "Our research and customer feedback have confirmed that there exists a strong need to cater to various segments who are constantly demanding a product that is silent, sleek and technologically superior and we are optimistic that Honda Gen-X will be well-accepted by the Indian market," he said.
On the exports front, the company is targeting to maintain the export ratio with 30 per cent on the total production. In the previous year the company has reported Rs 40 crore turnover in exports.
Recently, the Honda Motor Japan decided to make HSPP a production base for select range of gensets and only supply base of side-value engines for supplying to the consumers across the globe. Further to meet the expanding markets, the company plans to invest about Rs 15 crore, in the next fiscal 2004, in its existing greater Noida plant to expand the total capacity from 1.75 lakh pieces to 2.20 lakh pieces per annum, he added.