The super-jumbo 5-day week-end is half-way through, but the sizzle that Hrithik Roshan, Katrina Kaif starrer ”Bang Bang’ promised to be is not materialising in terms of box office collections.
The mammoth Rs 140 cr budget flick is making heavy-weather of its first goal, which is to achieve its break-even point. Considering it is crawling its way to that goal, the people who put up the money would be a worried lot.
However, with four weeks still to go by before any other major release, in the form of Shah Rukh Khan’s ‘Happy New Year’, ‘Bang Bang’ may still be considered to be in a sweet spot.
While ‘Bang Bang’ first day box office collections still held out promise of better things to come, day 2 showed that was not going to happen and day 3 virtually cemented that into a fact. Here are the 3-day collections:
Day 1. Rs 27.54 cr
Day 2: Rs 24.08 cr
Day 3: Rs 20.1 cr
The India collections are Rs 71.72 cr, but the total, including foreign intake is Rs 76.34 cr.
The next ‘Bang Bang’ target is the Rs 100 cr club, which it is going to achieve, but the Rs 200 crore goal, that would give it a decent profit, is what really matters and that is looking quite difficult at the moment ? ending up with a loss-making product is a definite no-no. Also, a debating point is how many days it is going to take to turn into a Rs 100-cr movie.
Among its achievements till date are: 1. beating Salman Khan’s ”Kick’ first day collections (Rs 26.30 cr); 2. it is the 5th highest first day Bollywood grosser of all time, behind Dhoom 3, Chennai Express, Ek Tha Tiger, and Singham Returns; it released in over 4,500 theatres, which is an all-time record.
Here are the India collections figures for the top 5 movies still alive in theatres:
1. Bang Bang! 71.72 cr
2. Haider 19.45 cr
3. Daawat-e-Ishq 24.97 cr
4. Khoobsurat 23.87 cr
5. Finding Fanny 32.86 cr
The current theory about apportioning blame is that the ‘Bang Bang’ team failed to come up with any controversy that would draw the public to the theatres. A honest film has received its just deserts, success, yes, but not super-success.
A lesson here for Shah Rukh Khan’s ‘Happy New Year’? Only time will tell.
With Bollywood Hungama inputs
