HPs Inkjet Printer Market Share Declines To 60%

Kolkata: | Updated: Nov 7 2003, 05:30am hrs
Hewlett-Packard (India) is losing its near monopoly hold in the inkjet printer market. The gainers are Canon India and Epson. During the last two years, HPs share has come down from 85 per cent to less than 60 per cent.

The figures for August, in IDC Indias printer survey, show that out of 56,130 inkjet printers sold in the Indian market, HP sold 32,741 printers while Canon and Epson sold 11,171 and 11,846 printers respectively.

... Taps Assembled PC Mart
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New Delhi: In a unique initiative to enter the fast growing assembled or non-branded PC (personal computer) market, Hewlett-Packard India is partnering with local assemblers by supplying them with basic PC configuration and optional components.
The new initiative, called Impact (International Modular Premium Assembled Component Technology), is aimed at providing local assemblers full flexibility to customise customer preferences.
HP will partner with Redington, who will distribute the non-branded PC kits to local assemblers. The new non-branded base unit from HP will have a chassis, motherboard, floppy disk drive, power supply, keyboard and mouse.
Optional PC components in the programme include memory, hard disk drives, CRT monitors, CD-RW/DVD combo, CD-ROM and CD-RW drives.
The unorganised or non-branded market is a strong and growing market in India, HP officials told eFE. By entering this growing market and adopting the strategy of partnering with local assemblers, HP will not only increase customer choice, but also further its growth in the Indian PC market, HP officials said.

According to IDC India, compared to 2001-02, in 2002-03, the inkjet printer market in terms of unit growth was 24 per cent. IDC expects the market to grow by 13 per cent in 2003-04. Through their aggressive distribution and marketing policies, Canon and Epson have succesfully cornered most of the unit increase whereas HP has been able to maintain its unit sell in the last two years.

IDC Indias head of hardware and channel search, Sanjit Sinha, said, It is impossible to sustain a near 90 per cent market share when companies like Canon and Epson are expanding their market presence. In the last two years, both these companies have ensured that the printer consumables are available across the country and created a country-wide reseller channel network. Both these companies are expected to have around 20 per cent market share at the end of this financial year.

For HP, the number of inkjet printers sold has not declined, rather it experienced a growth of around 0.5 per cent in 2002-03 as against 2001-02. According to market reports, HP can expect a growth of around 1 per cent this year in terms of numbers as compared to 2002-03. HP India did not want to comment on the printer business as the New York Stock Exchange-listed IT major will declare its quarterly results in mid-November. The company is in the silent period.

According to Canon India director, Alok Bharadwaj, In the last three years of our presence in the Indian market, we created a dedicated regional channels and retail network. Then, together with brand building exercise and price stability model, we have been able to increase our market share from 3 per cent in 2001-02 to 14 per cent in 02-03 to around expected 20 per cent in 03-04.

With the price of the lower-end printers going down to Rs 2,000 and less, HP has introduced a new multi-functional inkjet printer, All in One, in the market.

According to market analysts, HP believes that multi-functional devices will be the next growth segment in the inkjet category. In the last two quarters in the current financial year, HP cornered a sizeable market share in this new category. The current price of HPs three-in-one (printer/copier/scanner) product is around Rs 5,999. It certainly benefits HP as the average price of AIOs (All in Ones) are higher than the current inkjet price and consumption of AIOs will also be higher compared to the traditional inkjet printers. At the same time, customers are also getting attracted to these new inkjets, said market analysts.

Adds Mr Sinha, Though the current market size of the inkjet AIOs is small compared to old inkjets, there will be good growth in future. We expect that all the vendors will be aggressive in this segment next year.