A top official said, As part of HPCLs strategic retail marketing initiative, we will offer consumer amenities at the most reasonable price. We are in the process of establishing tie-ups with the leading brands and take-away food centres across the country to ensure value added convenience to our customers.
The company has earmarked a capital expenditure of Rs 250 crore for various retail initiatives. It has recently launched premium brand of fuel - Power and Turbojet in petrol and diesel segments, respectively, which would be available at the Club HP outlets and is expected to enhance every aspect of automobile engineering. Besides, HPCL has recently signed a Memorandum of Understanding (MoU) with Coca Cola for selling beverages and bottled water as well as snacks at all the Club HP outlets. The company also has a tie-up with Pepsi for selling its products at HP outlets.
It has already set up 41 C-stores and plans to extend the number to 60. During 2001-02, 65 ATMs were also added at the retail outlets taking the total number of ATMs to 100. The allied retail business of HPCL has posted a net profit of around Rs 10 crore for 2001-02, and the company plans to make it Rs 30 crore within two years.
Club HP outlets are categorized as Standard, Mega and Max depending on the levels of services and amenities available. At present, Club HP covers around 100 outlets in the cities of Mumbai, Delhi, Bangalore and Kolkata.
Each Club HP outlet provides a distinct set of basic and value added offerings which include consumer certifiable fuel quality and quantity assurance, efficient and expert service, quick care point, digital air towers, vehicle finance and insurance related services, bill payment facilities, HPCL - ICICI credit cards and a host of other consumer amenities.