Herbert Koeck, H-P vice-president (commercial printing), Asia-Pacific told FE, These products will enable our SMB customers to have a level playing field against larger-sized competitors by improving their marketing effectiveness, increase productivity, and reduce costs involved in their printing needs. The roll-out includes first time offerings like Colorsphere, the companys patented chemically grown toner technology that was hitherto found only in H-Ps higher-end printers, across all their colour laser printers, including the entry-level ones.
For an SMB customer, this provides access to professional quality prints at a much lower cost. HP has also come out with its first LED (light emitting diodes)-based scanner, moving away from the traditional halogen bulb. LED technology uses much less power and are ever-ready for use, eliminating the waiting time that the halogen bulb-based scanners need. The SMB printing space (including hardware, supplies, and services) has tremendous opportunity for HPs imaging and printing group valued at $103 billion globally by 2010
Bruce Dahlgren, senior vice president, global enterprise business, imaging and printing group, HP said, With all the economic challenges in the world today, customers are looking at printing no longer as an afterthought, but as a strategic opportunity to cut costs. Meanwhile, they recognise that this economic challenge wont last forever, so the focus is also on how they can optimise and leverage their infrastructure.
(The travel for the story was sponsored by Hewlett-Packard)