Honda to launch Civic for festive season

Written by Press Trust of India | New Delhi | Updated: Aug 31 2009, 06:58am hrs
In an attempt to revive sales of its sedan Civic, luxury carmaker Honda Siel Cars India is likely to launch an edition of the car during the coming festive season with some minor changes.

The company, a joint venture between Japanese auto giant Honda and the Siel Group, is also ramping up its capacity by up to 50% in the next month to meet the demand during the season. According to sources, the company is planning to come up with a new Civic with minor changes in its looks, such as a new bumper, possibly within the next months.

According to Society of Indian Automobile Manufacturers (Siam), sales of Civic has been falling in the recent months with July registering a 45.44% dip. Its sales in the first four months of this fiscal declined 55% at 1,598 units compared with 3,549 units in the year- ago period. On expansion of its capacity, thecompanys vice-president (marketing) Jnaneswar Sen aid, Production is demand-driven and it is increasing for our cars. We are planning to ramp up the output by up to 50 % from next month.