Home Coming

Updated: Dec 22 2002, 05:30am hrs
IIs been full circle really for French duo Luca Borella and Philippe Bonan. The duo visited India and impressed with its rich arts and crafts heritage launched Idea Plus, in Paris in 1986. Idea Plus retails out of small corners in famous department stores across Europe. Idea Plus houses scarves, stoles, paroes, bags and other home accessories. The entire collection is made using Indian fabrics, material and craftsmanship but with European designs, says co-partner Philippe Bonan of Idea Plus.

A lot of Idea Pluss fabrics have Indian embroidery and tie and die techniques in them. Eighty per cent of our fabrics are sourced from India from places likes Ludhiana, Jodhpur, Jaipur and Delhi, reveals Mr Bonan.

Over the years, Idea Plus has collaborated with world renowned names like Giorgio Armani, Barbara Bui, Capucine Puerari, Kenzo, Christian Lacroix and Maxmara. Idea Plus has now over 2,500 clients around the world, with Italy being its strongest market. The Idea Plus collection is presented in Paris twice a year at the Whos Next Fair and the Premiere Class Accessories Fair. Today Idea Plus items are sold in Japan, Hong Kong, United States and Australia.

Nadia Bofini and Luca Borella design the home furnishing and accessory line collection for Idea Plus. In 1986, Idea Plus started with scarves and bags. It gradually diversified into home furnishings in a big way in the 1990s. So on a cold winter evening, Mr Bonan and Mr Borella decided to launch their first retail outlet in the world, in India, on 1 MG Road, New Delhi. For the duo coming back to India was the most logical thing to do. We have been working with Indians for many years nowbe it souring material or fabrics. Our association with India is very strong. There is lot of potential in India and we wanted to showcase our entire universe of products, says Mr Bonan.

The store in New Delhi will showcase scarves, shawls, dupattas, bags, home furnishings, pillow covers and curtains. The items are upwards of Rs 1,000. Mr Bonan has big plans for India. If this store is successful, then we plan to open other stores all across India. Apart from end buyers, the store will also act as a contact point for exporters, buying offices and other importers.