Hero Mindmine Evolves Strategy For Expansion

Hyderabad: | Updated: Dec 25 2002, 05:30am hrs
In order to become a leader in the IT Enabled Services (ITES) and Business Process Outsourcing (BPO) training industry, Hero Mindmine, engaged in call centre and customer service training, had decided to focus on new areas, expansion of centres, apart from looking at franchisees in southern markets.

Having roped in seven of the top 10 companies in the ITES space as its clients in India, Hero Mindmine has now decided to address the requirements for not only the US centric BPO companies, but also those serving the UK, Australian and Canadian clients, said Hero Mindmines chief executive officer Asheesh Gupta.

The company, is currently negotiating with four leading BPO/ITES companies in India to train and supply skilled manpower, said Mr Gupta, while refusing to disclose their names.

Hero Mindmine is committed to serving clients in new areas and domains of BPO, ITES and customer services and the company would soon be venturing into new areas such as financial transaction, insurance and healthcare services, Mr Gupta said.

To capitalise on the huge demand for manpower, Hero Mindmine would expand its network of centres in the major hubs across the country. The company would be opening a centre in Bangalore in the next one months time, he added.

Apart from setting up its own centres, Hero Mindmine, a part of the Rs 7,500-crore Hero group, will also appoint franchisees to capitalise on the boom. As part of it, the company would soon appoint a franchisee in Hyderabad and later on in other cities in Andhra Pradesh, which is leader in the ITES arena, he said.

The company expects to train a significant percentage of the over 50,000 people to be employed in the next one year or so, Mr Gupta said. Our target is to remain the leaders in the ITES/BPO training industry and build on our pioneer status, he added.

With the demand for quality manpower expected to grow, Hero Mindmine is also decided to woo college students by conducting awareness programmes and roadshows to highlight the huge potential in the ITES/BPO sector.

We hope to work with colleges, to help enhance the business communication and service skills of graduates, so that they can be better prepared for a career in this industry, Mr Gupta pointed out.

In order to overcome the shortage of good trainers, the company has also set up an institute for trainers. For which, the company has teamed up with the US-based leading companies such as Dyned (for content and course-ware) and Ordinate (for tool on phone pass test).

In Andhra Pradesh, the company had earlier entered into an MoU (Memorandum of Understanding) with APFIRST (Agency of Promotion and Facilitation of Investments Remote Services) to open a training centre in Hyderabad.

AP has emerged as a preferred destination for the ITES industry and the company would support the government initiatives and partner with them to fuel growth in ITES industry by ensuring sustained availability of skilled and trained manpower, Mr Gupta said.